Better Email messaging

Here is the first in a series. Look back for further info on this subject.

It has been around forever (in the Internet world anyway) and it has been announced as DEAD many times over and with all the road blocks to getting it done "correctly" it still remains a great way to get the message out.

Things you need to know:

.What is CAN-SPAM?
.covering OPT-IN/OPT-OUT
.Senderbase
.Reputation Monitoring
.Why Segmentation is important?
.HTML vs Text messaging
.over saturation and how it hurts
.is there a best day of week?
.what makes up a permissioned email?
.solving a bad email reputation
.campaign management is important to emessaging too
.is emessaging to be treated differently then Direct?

ALL are among the things we will cover. We will also be Including other great resources to this never ending but rich channel.