Is there a best day to email market?

Wow. This is a very common question. The answer is NO when the parameters are not specified along with the question. (You want an answer for YOU don't you?) Are you a B2B marketer, a B2C, are you sending an offer or a newsletter, are you selling a weekend sport product? you get it.. I am steering you to NO because it depends. The answer winds up: use common sense and TEST TEST TEST but please continue.

Testing campaigns for your service, product or information spreading is pretty much a specific situation, that may work only for you (see, you're special). But if you are looking for a heart operation without seeing a doctor for testing, here are some VERY BASIC rules that will put you in the same place most people get to when they have not done any testing themselves (I know I am starting to sound Nagy).

If you are reaching Business readers: Tuesday through Thursday seems to be better and time of day should be between 9 and 11 AM.

If you are reaching Consumers: Friday through Sunday may be best with arrival times from 5-9 PM.

Feel better now? You shouldn't. I don't. I really want to give you a good answer.

But instead I have another question for you... Did you ever see the "odds board" at the race track? Every time someone bets on a horse the odds tip toward that horse to win... think about it, that's what we are asking when we pose this question. If every reputable person asked this question answered with "Friday"... would everyone start emailing on Friday? That would create an inbox glut. So it seems that maybe testing is the way to go using this argument as well.

So just test. Use small controls and pay attention. Does your database management and campaign management solution allow you to segment and control your campaign so this testing can be produced? Are read, opens, clickthrus and sale statistics available? Does your Campaign Management solution track these metrics? I hope so, because your answer will come from this.

oh yea... don't sell ice cream in the winter or heavy coats in the summer.. that might be a bad time to sell. I knew I could answer this.