Senderbase is a fairly comprehensive resource tool that will help you check-up on your mailing reputation score among other things. If you are email marketing this is important to you. Your email may not be getting to inboxes because your reputation might be compromised.
Senderbase is brought to you by IronPort. IronPort has been defined this way in the Wikipedia entry.
"IronPort Systems, headquartered in San Bruno, California, designs and sells products and services that protect enterprises against Internet threats. It is best known for IronPort AntiSpam, the SenderBase email reputation service, and email security appliances."
Here's a roadmap to check on your email reputation as SenderBase sees it.
1. Go here: SenderBase
2. At the top of this page look for:
Look up your network:
Enter your email domain or IP address in the provided input box and hit the "Look Up" button (you can also get some help hovering over the question mark located after the above phrase).
You will be presented with the report.
If you used a domain name instead of an IP address click on the IP address provided to the left of your domain name located toward the bottom left of this report.
Look for: SenderBase reputation score in the right upper section of the report. There are other statistics listed on this report.. have a look around. Be Green.
A explanation of a "Good" reputation is defined as this:
"Little or no threat activity has been observed from your IP address or domain. Your email traffic is not likely to be filtered or blocked, allowing for trouble-free email delivery worldwide."
Use the question marks (hover over them) provided for help about what data is being presented in the report.
Tuesday, December 9, 2008
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