Multi Channel Email/Direct

Does your emessaging and direct solution integrate or do they live in the same solution? It is increasingly important that the information crosses over to both channels but it is sometimes not really the same solution that houses the processes. Is this good? I don't think so. Making it work in different solutions is time consuming and worse. It is like your business is speaking in different languages.

Don't settle to MASH or mesh 2 disparate solutions, it means not sharing what you learn across channels or makes it hard to get that info across those channels.

You should not settle for a Direct solution and a separate emessaging solution. There are solutions that do both. But we see many situations where Direct marketers simply pull info from their direct solution and send it off to a separate emessaging provider only to then get a different set of customer data that then gets reintegrated into the database that housed the direct info in the first place. That sentence was round about just like that process. See what I mean?

Find a campaign management and database solution that handle BOTH channels.It will pay off in the near and future end.