Why to segment your data

Slice and dice your data into segments that make sense. It is foolish to over segment and just as foolish to under segment who your message reaches. Don't send the same message to everybody. Think about it, do you greet all your friends the same way? I doubt it. Why do you do that? Messaging to your clients should be the same. Use the things that matter most to the relationship that you share.

If your messaging/emessaging solution allows, make sure you can isolate the customers that mirror your message most and make sure you can message with the correct level of granularity. Maybe you need to target your message to 3 groups that have a different value placed on your service. Talk to them that way. "hello", "hey" and "whatz up" may be the same thing but they will be greeted in different ways. Say the right thing... it will help with the rest of your message.